India Smartphone Market Grew Only 8% in 2022: IDC
India'due south smartphone market shipped 152.5 million units in 2019, with a modest 8 percent year-over-twelvemonth (YoY) growth, the International Data Corporation (IDC) said on Friday. India likewise became the 2nd largest smartphone market in 2019 later China. The overall mobile phone market, with almanac shipments of 282.9 1000000 units, declined by 12.iii percent (YoY) in 2019 due to fewer 4G characteristic phones, co-ordinate to the IDC 'Quarterly Mobile Phone Tracker.' IDC expects the India smartphone market to see modest single digit growth in 2020 equally well.
"Every bit organic growth becomes challenging with increasing replacement cycles, it is imperative for the smartphone ecosystem to actually put its energy and focus on enabling migration of the massive characteristic phone user base in India in addition to go along offering compelling propositions at the mid-premium segment to boost faster upgrades", explained Navkendar Singh , Research Director, Client Devices & IPDS, IDC India.
"During the year, we volition see launches with newer concepts like nether-display cameras, gaming-centric features, and higher refresh rate screens clubbed with efforts by the brands to open new revenue areas like Bone monetization and financing services, etc" Singh added.
2019 also witnessed longer inventory cycles in the offline channel as online sectional models held back offline sales, resulting in a meagre 1.half dozen per cent almanac growth in 2019 in the offline aqueduct. "The online growth momentum continued through the yr with a tape share of 41.vii per cent in 2019, due to deep discounts, cashback offers, buyback/substitution schemes, and consummate protection offers clubbed with attractive financing schemes", said Upasana Joshi, Associate Research Manager, Customer Devices, IDC India.
The average selling price of smartphones stood at $163 in 2019. The mid-range segment of $200-500 accounted for the strongest YoY growth of 55.2 per cent, accounting for 19.three per cent of the overall smartphone market. In the mid-premium ($300-500) segment, vivo continued to lead the market with 28 per cent share in 2019, followed past OnePlus at twenty.2 per cent share owing to the OnePlus 7 model. In the premium ($500 and above) segment, Apple tree surpassed Samsung for the leadership position with a market share of 47.4 per cent in 2019.
For the fourth quarter of 2019, a full of 36.9 one thousand thousand smartphone units were shipped, registering five.5 per cent YoY growth but a 20.8 per cent quarter-on-quarter (QoQ) refuse. The characteristic phone segment continued to decline YoY past 21.one per cent with shipments of thirty.ane 1000000 units in 4Q 2019. Xiaomi registered annual shipments of 43.6 million units in 2019 while Vivo climbed to the 2d slot, surpassing Samsung with massive 96.5 per cent YoY growth in 4Q19
Source: https://beebom.com/indian-smartphone-market-growth-8-percent-2019/
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